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MLS-powered local brokerage sites enjoy three major advantages over portal sites (sites such as Zillow and Trulia)
- Brokerage sites show 100% of the agent-listed homes for sale, compared to only 80% on portal sites.
- Brokerage sites show new homes for sale 7 to 9 days earlier than portal sites.
- 36% of home listings that appear as active on portal sites are no longer for sale.
Name: The Accuracy of Real Estate Websites – .pdf
Description: The WAV Group, one of the largest real estate consulting firms in the nation, published the results of an independent study that compared listing information on real estate brokerage websites like Windermere.com with those of national real estate portals, such as Zillow and Trulia. The study focused on 11 major markets and found that local real estate brokerage websites have the most complete, accurate, and up-to-date information about homes for sale.
